This Privacy Statement explains the personal information we collect from you, either directly or indirectly, and how we will use it. Personal information is any information that can be used to identify you or that we can link to you. This Privacy Statement also elaborates on the choices you can make about the data we collect, and how you can control these decisions. Please read this Statement carefully to understand how The Bear Hotel may collect, use and share your personal information. The terms ‘we’, ‘us’, or ‘our’ are each intended as reference to The Bear Hotel.
We respect your rights to control your personal data. Our principle guidelines are simple. We will be clear about the data we collect and why. Your data is protected by us. We do not and will not sell your data to third parties. The prime purpose of collecting your data is to improve your booking experience.
The Types of Personal Information We Collect
Information you provide to us
We collect information you voluntarily provide to us, such as your name, phone number and email address; for instance, when you want to learn more about The Bear Hotel.
Information we collect automatically
We automatically collect information about you, such as Data and Additional Usage Data, this regards your use of The Bear Hotel by cookies and similar technologies when you use, access or interact with us via our websites. We may, for example, collect information about the type of device you use to access our websites, the operating system and version, your IP address, your general geographic location, as indicated by your IP address, your browser type, the webpages you view on our website, whether you interact with content available on our website and how.
Customer Interactions with The Bear Hotel
To make the information in this Statement easy to understand, we have highlighted different occasions when The Bear Hotel could potentially collect personal information from customers. The customer interactions with The Bear Hotel are broken down into the following segments:
Using Our Websites and Digital Media
As you visit, interact with or gather more information about The Bear Hotel, you may virtually or physically visit a site that we own. Examples include browsing our website, calling us, or visiting us. To learn more about The Bear Hotel, you may voluntarily provide personal information, such as your name and email address. We may also collect information about you online via cookies or similar technologies when you visit our websites.
We collect: name, email address, IP address, and information provided by cookies or similar technology.
Why: We may use this information to share news about events and products offered by The Bear Hotel. It is our legitimate interest to process your personal data for these purposes.
How We Use Personal Information
The Bear Hotel may use the data we collect to provide you with the Products and Services we offer, which includes using data to improve and personalise your experiences. We also use the data to communicate with you, for example, informing you about your booking, new offers or services available, and other types of updates.
The Bear Hotel uses or may use the data for the following purposes:
Security, Safety, and Dispute Resolution
Communication, Marketing and Advertising
Providing our Product Experience
We use data to provide, operate, support and improve the Bear Hotel to ensure our customers can enjoy the best possible experience. This processing is necessary for the performance of the agreement we have with you.
We use data to respond to customer enquiries and provide other customer care and support services. This processing is necessary for the performance of the agreement we have with you, as well as to serve our legitimate interest.
We continually use data for research purposes and to develop and improve our The Bear Hotel Products and Services, such as using search queries and clicks to improve the relevance of search results and using usage data to determine what new features to prioritise. This processing is necessary to serve our legitimate interest.
Security, Safety and Dispute Resolution
We use data to protect the security and safety of The Bear Hotel services and our customers, to detect and prevent fraud, to resolve disputes and enforce our agreements. This processing is necessary to serve our legitimate interest.
We use data to develop aggregate analysis and business intelligence that enable us to operate, protect, make informed decisions, and report on the performance of our business. This processing is necessary to serve our legitimate interest.
Communication, Marketing and Advertising
To give you a better understanding of the personal information we collect and use in different occasions you may interact with The Bear Hotel, please see below.
How We May Share Personal Information
The Bear Hotel does not and will not sell personal information about our customers. We only disclose your data as described in this statement. We may share information with the following types of third parties.
Third Party Vendors
The Bear Hotel may at times use a third-party vendor to carry out services like website management and hosting, online product purchases and shipping, credit card processing and email communications. We only share your personal data as necessary. To complete a transaction, provide a Product or Service you have requested or authorised and only with vendors or agents working on our behalf for the purposes described in this Statement. In this case, your personal information will be shared with these agents or contractors but only for the purpose of performing services on behalf of The Bear Hotel and in accordance with this Statement. It is our legitimate interest to process your personal data for these purposes. For questions about third-party vendors, please contact us via our contact form.
The Bear Hotel-controlled affiliates and subsidiaries
We may share information with The Bear Hotel-controlled affiliates and subsidiaries for business purposes, such as, internal administration, promoting The Bear Hotel Products and providing customers with our Products and Services. It is our legitimate interest to process your personal data for these purposes.
When legally required, strictly necessary for the performance of the services or to protect our rights, or the rights of our affiliates or users, we will disclose your personal information to law enforcement authorities, investigative organisations, our affiliates or in legal proceedings.
Sale or Merger
We may share your personal information in the event of a merger, acquisition, or sale of all or a portion of our assets. Of course, we will notify you via email and/or a prominent notice on our website and inform you of your rights.
The Legal Bases for Using Personal Information
There are different legal bases that we rely on to use your personal information, namely:
Performance of a contract
The use of your personal information may be necessary to perform the agreement you have with us. For example, to complete your purchase of your The Bear Hotel Product, to register and maintain your account, to handle rerefunds.
We may use your personal information for our legitimate interests. For example, we rely on our legitimate interest to analyse and improve our The Bear Hotel Products and Services and the content on our websites, to send you notifications about updates or information about The Bear Hotel Products and Services or to use your personal information for administrative, fraud detection or legal purposes.
Where we process your personal information based on our legitimate interest you may exercise your right to object by contacting us via our contact form.
Security, Storage and Retention of Personal Information We Collect
The Bear Hotel is committed to protecting the security of your personal information. However, while we take reasonable precautions to guard the personal information we collect, no security system is impenetrable.
While no Service is completely secure, The Bear Hotel takes precautionary measures to help prevent information about you from loss, theft, misuse and unauthorised access, disclosure, alteration and destruction. For example, we store the personal data you provide on computer systems that have limited access and that are in controlled facilities. We also ensure that our third-party data centre vendors provide adequate security measures. Additionally, your data is protected with encryption during any potential transition over the Internet. Please note, if you registered to any of our websites your password is stored using MD5, which means that it cannot be recovered (or disclosed) by anyone, including The Bear Hotel, it can only be reset.
If you have any questions about the security of your personal information, you can contact us via our contact form
Any personal data that may be collected by The Bear Hotel will be stored and processed in the United Kingdom, in our data centres. The Bear Hotel has put in place adequate mechanisms to protect personal information both when it is stored and also if it needs to be transferred internationally, for example by using the Standard Contractual Clauses as approved by the European Commission.
The Bear Hotel may retain your personal information for as long as we deem it necessary to enable you to use our websites and The Bear Hotel Products, to provide services to you, to comply with applicable laws (including those regarding document retention), resolve disputes with any parties and otherwise as necessary to allow us to conduct our business as per our legitimate interests stated above. All personal information we retain will be subject to this Privacy Statement and our internal retention guidelines. If you have a question about a specific retention period for certain types of personal information we process about you, please contact us via our contact form.
Your Rights and Choices
We want you to be in control of how your personal information is used by us. Subject to local law, you can do this in the following ways:
you can ask us for a copy of any personal information we hold about you;
you can inform us of any changes to your personal information, or if you want us to correct any of the personal information we hold about you;
in certain situations, you can ask us to erase, block or restrict the personal information we hold about you, or object to particular ways in which we are using your personal information; and
in certain situations, you can also ask us to send the personal information you have given us to a third party.
Where we are using your personal information on the basis of your consent, you are entitled to withdraw that consent at any time. Moreover, where we process your personal information based on legitimate interest or the public interest, you have the right to object at any time to that use of your personal information.
We rely on you to ensure that your personal information is complete, accurate and up to date. Please do inform us promptly of any changes to or inaccuracies in your personal information by contacting us via our contact form.
We will respond to your request as soon as possible within 30 days. For more information about how you can control the collection and use of Additional Usage Data and your Communication, Marketing and Advertising Preferences, please see Your Choices sections below.
We are committed to working with you to obtain a fair resolution of any complaint or concern you may have about our use of your personal information. If, however, you believe that we have not been able to assist with your complaint or concern, you may have the right to file a complaint with the data protection authority in your country (if one exists in your country) or supervisory authority.
If you wish to access, edit or delete any of your personal data which we hold, you can do so by contacting us via our contact form. We will respond to any request to access or delete your personal data as soon as possible, certainly within 30 days.
A cookie is a small data file containing a string of characters that is sent to your computer when you visit a website. When you visit the website again, the cookie allows that site to recognise your browser. The length of time a cookie will stay on your computer or mobile device depends on whether it is a “persistent” or “session” cookie. The Bear Hotel uses both types of cookies. Session cookies will only stay on your device until you stop browsing. Persistent cookies stay on your computer or mobile device until they expire or are deleted. We use the following types of cookies on our website.
Strictly necessary cookies. These cookies are essential for you to browse our website and use its features. Without these cookies, services like subscriptions and login cannot be provided.
Performance cookies. These cookies collect information about how you use our websites. This data may be used to help optimise our website and make it easier for you to navigate.
Functional cookies. These cookies allow our websites to remember choices you make while browsing and personalise your experience. We may store your geographic location in a cookie for instance, to ensure that we show you the website relevant to your area.
Third Party cookies. Third party cookies are those placed by websites and/or parties other than The Bear Hotel. These cookies may be used on our website to improve our products or services or to help us provide more relevant advertising. These cookies are subject to the respective privacy policies for these external services, for example, Facebook Data Use Policy.
Analytics cookies. We use analytics cookies, like those offered by Google Analytics, to help us understand things like how long a visitor stays on our website, what pages they find most useful, and how they arrived at The Bear Hotel’s website. More information about Google and your data is available from Google.
How to control Cookie settings
Most web browsers allow you to control cookies through their settings preferences. However, if you limit the ability of websites to set cookies, you may impair your overall user experience, as it will no longer be personalised to you. Some browsers offer a “Do Not Track” (“DNT”) signal where you can indicate your preference regarding tracking and cross-site tracking. Although cannot guarantee that the technology that recognises DNT signals will work with all Bear Hotel Products and Services, we will only process your personal data in accordance with this Statement.
How to Contact Us
If you have any questions about the use of your personal information, please contact us via our contact form.
Unless otherwise stated, The Bear Hotel is a data controller for personal data we collect through all the The Bear Hotel Products, Websites and Services subject to this Privacy Statement.
Changes to Our Privacy Statement
The Bear Hotel may modify or update this Statement when necessary, to reflect customer feedback and changes in our The Bear Hotel Products and Service. Please review it regularly. If there are material changes to the Statement or in how The Bear Hotel uses your personal data, we will inform you either by posting a notice of such changes, prior to them taking place, or by directly sending you a notification. We encourage you to regularly review this Statement to learn more how The Bear Hotel is using and protecting your information.